Mateo Mejia

Fullstack web developer, product person, mountain biking aficionado, languages nerd, a little obsessed with security.

My first failed Startup

November 14, 2020

It was the year 2008 and I one of those “digital marketing gurus” had sent me an email, they sold FOREX trading (there was no crypto back then) courses and I wanted to get in on the money but my teenage self didn’t have $40 to drop on the course, they had an affiliate scheme using referral links to get people to buy the product and earn a commission.

I needed to build a website

I’d had some courses on HTML and CSS a couple of years back but I didn’t remember much, that didn’t deter me though. You know how all these no-code technologies are the thing right now? Well, I was using them before it was cool.

Content

Go to Google.com and search for free HTML templates, open them up on Dreamweaver (Adobe software for visually editing websites) and change the text, colors, add pages, images, and referral links. This proved to be much easier than expected, but then again, I wasn’t doing much.

In the field of hosting I also had pretty good luck, I got some free PHP-based hosting where I had to upload my website using FTP (some love for the good old days) and never had an issue with.

Domain name

The next step was getting a decent domain name. Back then my English was not good enough and all the content I was going to sell was in Spanish so I opted for a simple, albeit long, name. It was “www.comoganardineroeninternet.com” or the english equivalent of “www.howtoearnmoneyonline.com”. Which is exactly what I wanted to do selling this courses I hadn’t bought and were probably garbage, but hey, there’s a market for everything, right?

The cogs were being put into place one by one. I finalize the domain set up process and my beautiful site is live.

Marketing

Now we need to get customers. That’s when I did a real online marketing campaign using influencers. Just kidding, there was no Instagram back then, and the only thing happening at Facebook was my friends writing me on the wall asking me if I could send them some fish for their virtual aquarium.

There was no marketing whatsoever, which you may ask then: how did I even get customers?

I didn’t.

Post mortem

After a few weeks of not getting any traffic and my courses not selling I decided not to use my allowance for extending the hosting of the site and it eventually died.

I was to stay away from programming and web technologies for many years only to return to the scene and learn how things were done the correct way.

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